Bergans increases the life of parka suits with a subscription

The textile industry is adapting in several ways and increasing the focus on a circular economy. Bergans wants to increase the lifespan of each individual product and has this year launched a subscription solution for parka suits.

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Bergans of Norway is a leading player in the development of functional hiking equipment and technical clothing, and is known for its high-quality hiking equipment and clothing. Since their inception in 1908, they have had a strong focus on innovation and in recent years have increased their focus on the circular economy. They recently won the award "Circular Company of the Year 2022" for their good results in the transition to a circular economy and who have inspired others with their results. As part of their circular economy initiative, they have chosen to address the issue of growing children and frequent size changes.

With this in mind, Bergans has chosen to test out subscription solutions with a desire to increase the lifespan of each product and offer a sustainable solution. They have now launched their new service with subscription to park suitswith sharefox as the underlying rental system.

Children grow quickly and often need to wear several sets of park clothes over the course of a year for the different seasons. Investing in expensive outdoor clothing for a short period of time can be costly. At the same time, it is important that children have good clothing that keeps them dry and warm and allows them to move freely in order for them to develop. Subscribing to outdoor clothing can therefore be a solution that many people can benefit from.

Bergans has developed a service that is both a simple solution for busy parents with young children and, not least, reduces the impact on the climate and the environment. By repairing the suits when needed between each rental period, and by having several people use the same product for longer periods of time, Bergans will extend the life of the product. We at Sharefox are very proud to be able to help launch this service on the market. 

About Bergans Parkdress subscription

The subscription costs 149,- a month per suit, and works by the customer ordering a park suit in the desired size and color for their child. When the season changes or when the child has outgrown the suit, the suit is returned and exchanged for the correct size and season to continue the subscription. This way, they always have a suit that suits the child and the season. In the meantime, Bergans repairs, washes and impregnates the suit before sending it out to a new child. 

When Bergans launched their new park suit subscription service, they chose to use Sharefox's system for booking and administration. With the subscription solution in Sharefox, customers can easily subscribe to park suits, change sizes and or manage the subscription via "My page". They also get a clear order system that helps them keep track of which park suits are rented to which customers and how many are available for new customers. As part of the collaboration, an integration with Klarnawhich, together with Sharefox, handles ongoing withdrawals and the solution is integrated with the logistics and business intelligence systems of Bergans. Sharefox's partner iCORE has been an important part of this part of the solution.

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